Where's Your Secret?| 2025

In the modern age, the anti-aging industry has evolved into a global phenomenon, selling the illusion of timeless beauty and eternal youth. It offers us masks—both literal and figurative—designed to conceal the passage of time and the visible marks of a life fully lived.

Where's Your Secret? is a photographic investigation into the modern rituals of anti-aging—a visual study of the lotions, masks, and machines used to disguise the natural passage of time. The title echoes a familiar phrase, often asked with admiration and envy: "Where's Your Secret?" It hints at a shared understanding that looking young is an achievement—and keeping the truth hidden is part of the performance. Behind every smooth face and glowing review lies a shelf full of promises: creams that blur, serums that tighten, procedures that freeze. The industry doesn't sell time, it sells the illusion of escape.

This work does not aim to mock or moralize. It seeks to hold a mirror up to a cultural moment: one where the body is a project, aging is a diagnosis, and self-care has become indistinguishable from performance. Through a combination of stark product imagery, ritualistic portraits, and intimate close-ups, the series emphasizes both the empowerment and the surveillance inherent in these rituals.